I7A3O7E Echelon

Echelon collection is a tribute to those who find joy in long and vigorous rides and sore muscles afterwards. 

In this project we created short promo for premium cycling brand Isadore. Their new collection combines high performance with Isadore's minimalist signature. We choose to create visuals which correspond with focus on technical aspects of the collection. Never ending extreme close-ups showing structure and shape of the jersey.

-  cycling

Client: Isadore Apparel 
Directed by: Tomáš Franta 
DOP: Martin Kacvinský 
Post-production: Vankůšik